How to Organize a Fashion Photoshoot

HOW TO ORGANIZE A FASHION PHOTOSHOOT

Fashion photography – It’s not just showing off the latest trends or taking pictures of products. There are many elements that can make a fashion photoshoot come out beautiful and successful.

Here are the 8 main steps to organize a fashion photoshoot.

1. CONCEPT AND STORY CREATION
– What type of photo do you need?
– What style do you want?
– what do you want to use the pictures for?

The first thing that we need to do is planning and setting a mood board to share the concept with your team including the photographer, stylists and the models. It will help you know about the work concept, what needs to be prepared, style, hairstyle, make-up, and find a model.  For example, setting a streetwear concept.

We should think about:
– How to make the image communicate in a street style.
– How to use colors, clothes, hairstyles and makeup to let the people know and understand what we are talking about.

2. REQUIRED PHOTOGRAPHIC EQUIPMENT WITH MUST HAVE PROPS
Choose the camera and lens to suit the desired job to keep the clear details and background.

– Which lens should I use?
– What additional props will be required?

When thinking about how to organize a fashion photoshoot we need to consider what needs to be brought into the photographic frame to communicate the story such as if the luxury concept, you need to look for some classy and luxury sunglasses like Nathalie Fordeyn sunglasses. 

If it’s a photoshoot in a studio, It must be clearly planned to use dark light or do you have to bring something to the scene.



3. FASHION STYLIST AND MAKEUP ARTIST SELECTION
The photographer may not be able to communicate and design clothes, hairstyles, makeup as clearly as fashion stylists and makeup artists because to communicate with the audience, you have to understand what people want to see and What’s the special emphasis. When considering how to organize a fashion photoshoot, think about the presentation of the picture – it must be clear and easy to understand. Whether it’s a luxury fashion style or a vintage fashion style. Fashion stylists and makeup artists are all needed together.

4. FIND MODELS THAT FIT TO PICTURE’S CONCEPT
Model selection is very important because the model will have to communicate directly with the audience. An appearance, looking, the use of eyes or posing, all require communication from the model. Therefore, you should select a model that is suitable for the concept and product such as for a shoe brand photoshoot, the model should have long legs, beautiful ankles, slender feet.

5. LOCATION SCOUTING
Choosing a location is important to control the story in the picture.
For example, if the clothes and accessories that you want to shoot feel agile, you should select a place in a city or street but on the other hand, if it’s a casual outfit for wearing on vacation, you should find a natural location such as a cafe, beach or waterfall.



Advantage for each location
– The outside photography can use natural light supplemented with light. It may be a photographer who does not want to set up lighting in the studio.
– Otherwise, The studio is also a great place for fashion photography because photographers will be able to control both the lighting and the situation.

6. CALL SHEET PREPARATION
Once we already have a mood board, location and models, we have to create a call sheet which has clear information on the shooting day including shooting date and time, location, the responsibilities of staff and models and contact details.

7. MOOD, FEELING AND POSTING OF MODELS
In addition to beauty, composition, equipment and location, the expression of the model’s emotions also affects the picture and communication to the audience.  In terms of fashion brands, it depends on how we use communication to make people feel luxurious or cute. So, facial expression or the eyes of the model are very important.



Posing must be viewed as a fashion trend. The style of fashion poses is not the same as general Portrait poses. It may be necessary to show the usability of the clothes and the movement to see the design. So, the posture must be designed and planned to look beautiful and expresses the concept of the work as well.

TRICK: Have a look in new lifestyle magazines both for men and women and search pinterest for pictures for a guide. Posing in such a way that there are clearly angles or lines to the contours of the body will add interest to the image. It also helps to make the model look taller or longer.

8. SETTING 2ND AND 3RD PLAN
Why do we need to do the 2nd and 3rd plan? At the shooting location, the accident can happen at any time. For example, if it rains, we should have another inside place that can be instead.



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